This is a low-power and durable display system that can showcase up to seven different colors and patterns. Musicians can shift the look to match their set, mood, and other aesthetics that play a role in the show. This does not need any paint whatsoever. The CEO of Cream Guitars, Luiz Ortiz noted, "We wanted to break every rule. We've reimagined every part of an electric guitar to enhance the playing experience. By collaborating with E Ink, we’re giving artists a new level of creativity beyond anything currently on the market."
