IT之家 9 月 29 日消息，苹果本月初推出 iPhone 18 Pro 系列手机。新机带来可变光圈、灵动岛尺寸缩小等一系列升级，售价增长也引发热议。在日本市面，iPhone 18 Pro 与 5 年前同级机型相比，售价几乎翻了一番。
据共同社今天报道， 在日本直营渠道起售价 21.98 万日元（IT之家注：现汇率约合 9,385 元人民币），最大容量 2TB 的机型售价超过 40 万日元（现汇率约合 17,079 元人民币）。作为比较，2021 年发售的 iPhone 13 Pro 起售价为 12.28 万日元（现汇率约合 5,243 元人民币）。
发售日当天在东京购入 18 Pro 的一名 50 多岁男性公司高管表示，“我觉得今后不会降价了。就算贵也没办法。”；一名陪女儿来换购新机的 50 多岁母亲则表示自己没有买，“我的还是前几代的机型，已经用了 4 年多。”
据悉，iPhone 18 Pro 等新机提价与 DRAM 涨价潮密不可分。随着各大内存制造商将产能倾斜至 AI 数据中心，普通内存的售价持续上涨，进而导致手机、电脑等电子机型制造成本不断攀升。苹果以往会配合新机发布下调旧款的售价，但今年却实施了提价。
随着新机涨价，越来越多日本人开始考虑二手手机。据日本二手交易平台 Mercari（煤炉）介绍，每年从新机发布的秋季前后开始，二手 iPhone 的交易都会趋于活跃。2025 年 10 月，上一代机型的上架数量飙升至前一个月的 5 倍左右。
依据民调公司 MM 综研数据，2025 年度日本二手智能手机推算销量约为 360 万部，连续 7 年创历史新高。预计 2029 年度将达到 500 万部。
MM 综研所长横田英明指出，若依据各国销售售价和消费者平均收入推算，日本消费者的经济负担约为美国的 3 倍。他表示，“过去很多人会不假思索地购入新机。如今它正逐步变成让人难以出手的商品。”横田还认为，不仅是二手市面，转而购买其他品牌机型的人也会变多。
2026 苹果秋季新品发布会专题
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Thanks to IT Home netizens Miao Miao Yang and Fuken Hui Yi for the tip!
IT Home, Sept. 29: Apple released the iPhone 18 Pro series phones at the beginning of this month. The new devices feature upgrades such as a variable aperture and a smaller Dynamic Island, and the price hike has sparked widespread discussion. On the Japanese market, the price of the iPhone 18 Pro has nearly doubled compared to the equivalent model from 5 years ago.
According to Kyodo News today, the starting price at Apple's direct sales channels in Japan is 219,800 yen (IT Home Note: approximately RMB 9,385 at the current exchange rate), and the top-tier 2TB model costs over 400,000 yen (approximately RMB 17,079 at the current exchange rate). For comparison, the starting price of the iPhone 13 Pro, released in 2021, was 122,800 yen (approximately RMB 5,243 at the current exchange rate).
A corporate executive in his 50s who bought an 18 Pro in Tokyo on the launch day said, "I think it won't drop in price in the future. Even if it's expensive, there's no choice." A mother in her 50s, who accompanied her daughter to buy a new phone, said she did not buy one herself, "I am still using a previous-generation model, which I have used for over 4 years."
It is reported that the price increase of the new iPhone 18 Pro and other new devices is inextricably linked to the wave of rising DRAM prices. As major memory manufacturers shift capacity to AI data centers, the price of standard memory continues to rise, leading to a constant increase in manufacturing costs for electronic devices such as phones and computers. Apple usually lowers the prices of older models when new ones are released, but this year it implemented a price increase.
With the price hike of new phones, more and more Japanese people are considering used phones. According to Mercari, a Japanese second-hand trading platform (nicknamed "Coal Stove"), second-hand iPhone transactions tend to become active every year around the autumn when new models are released. In October 2025, the number of previous-generation models listed surged to about five times that of the previous month.
According to data from polling firm MM Research, the estimated sales volume of used smartphones in Japan in fiscal year 2025 is approximately 3.6 million units, marking a new record high for the seventh consecutive year. It is projected to reach 5 million units in fiscal year 2029.
Hideaki Yokota, director of MM Research, pointed out that if estimated based on sales prices in various countries and average consumer income, the financial burden on Japanese consumers is approximately three times that of the US. He stated, "In the past, many people would buy new phones without thinking twice. Now it is gradually becoming a product that is hard to part with." Yokota also believes that not only in the second-hand market, but also the number of people switching to other brands will increase.
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