9 月 30 日，问界新 M8 启动预售。
这是赛力斯和华为调整合作模式后，第一款走到预售阶段的问界新车。按照新的分工，机型定义与外观、品牌营销、渠道零售和服务体系，都将由赛力斯主导，华为终端参与赋能。
不过，按照研发周期，这台新款问界 M8 实际还是由华为团队主导外观，而在操盘和宣发上，新 M8 将是赛力斯接棒后的第一场实战。
在两天前的鸿蒙智行发布会上，余承东再次提到了问界。他重申合作模式的调整，并表示将把更多资源和精力投入到尊界、享界、智界、尚界上。
当天，智界 RX、R7、享界 V8 相继登台，如果不是合作模式的调整，问界 M8 理应也浮现在那场发布会上。
如今新 M8 带着熟悉的华为工艺上场，但背后已经没有余承东亲自站台的那套宣发阵仗。
问界官方甚至连发布会都没开，直接用一张海报公布了预售价：38.98 万元。
新款 M8 改了什么
新 M8 的尺寸仍旧为 5190mm x 1999mm x 1795mm，轴距 3105mm，给出五座和六座布局，全系使用 800V 架构。
贯穿式灯带与横向镀铬装饰被保留了下来，前脸下方换成亮黑色菱形网格。天幕青、苍戎绿两款新车色，给这副熟悉的轮廓增添了一些新鲜感。
细节维度，门把手改为了半隐藏式结构，尾灯内部光源、轮圈样式也有所调整。
来到车内，问界 M8 的三联屏向新款 M9 看齐，仪表、中控、副驾屏横向铺开，显示屏之间以及外沿的黑边收窄。下方的空调出风口做了小幅调整，中控台显得更平整。
座椅维度，菱格纹从座椅靠背延伸到坐垫、腿托，门板上的软包也使用了呼应的缝线。新增的沙砾棕内饰，用棕色饰面搭配浅色座椅，澜月白则以更大面积的浅色，配上蓝色点缀。
六座版仍使用 2+2+2 布局， 新增主、副驾两张零重力座椅，加上原有二排右侧一张，全车一共搭配「三零重力座椅」。
五座版的二排同样只有右侧配备腿托。官图表明，将副驾座椅放平后，也能与二排右侧座椅连成一处更宽敞的休憩空间。
另外，新 M8 使用后排娱乐屏，相比此前以投影为特色的思路，固定显示屏给这套家庭座舱给出了一种更常规的应对思路。
智能化维度，新 M8 搭载华为乾崑智驾 ADS 5，且全系标配面向 L3 级自动驾驶的架构外观，以及新一代全向立体融合感知平台。
这套智驾的感知硬件使用一颗 896 线双光路图像级主激光雷达，配合三颗固态补盲激光雷达，覆盖车身侧向与后方。
新 M8 仍旧分增程、纯电两条路线。依据工信部申报信息，增程版搭载 1.5T 增程器。
电池维度，增程版申报了约 56kWh、75.4kWh 两种电池，纯电版则有约 97.6kWh、120kWh 两种版本。纯电长电池续航版电池续航为 830km，增程顶配版综合电池续航为 1435km。
作为对照，现款增程版的大电池为 53.4kWh，纯电版为 100kWh。
另外，问界新 M8 的底盘也迎来一轮升级，使用双腔空气悬架搭配双阀 CDC 减振器，兼顾路面滤震与车身支撑。±8°的后轮转向则让这台车长超过 5 米的 SUV，在地库挪车、窄路掉头时更加灵活。
问界，开始真正独立
前面笔者提到过，新 M8 的机型定义赶在经营权交接之前，这仍旧是一台由华为主导的车型，但新 M8 的宣发则已由赛力斯接手。
但从当下来看，赛力斯还需要一些时间来适应。这次预售前，鸿蒙智行官方社媒账号发布的新 M8 相关内容寥寥无几，而问界自己的账号也没能把预售的声量做起来。
省掉发布会，直接公布预售价，确实更直观简洁。但在合作模式调整之后，外界正等着听赛力斯讲讲接下来的问界。
在赛力斯自行主导之前，问界可以借由鸿蒙智行的发布会和余承东的口述，把华为工艺和高端定位展现在使用者面前，而现在赛力斯开始自己向消费者解释，为什么新 M8 值得买，为什么问界值得购买。
当然，现在就对赛力斯的将来下定论，还为时过早。
赛力斯手中，有覆盖制造、供应链和交付的完总体系，此前也积累了庞大的使用者群。这些使用者的真实需要和用车反馈，能为问界下一款机型的开发给出兼容。
相比已经进入预售阶段的 M8，后续新款的 M7、M9 是赛力斯真正需要发力的地方，赛力斯需要凭借此前积累下的经验，为后续车型的机型定义做更充分的打磨。
而在工艺层面，问界也有足够的储备。按照官方口径，问界仍是鸿蒙智行的一员，华为的智能化工艺将持续应用于问界。
另外，赛力斯还持有引望 10% 股权，康波也明确回应了后续工艺、机型与供应保障。
尽管合作模式发生了变化，问界仍有扎实的工艺积累，来为下一代车型做好准备。
从工艺到制造，赛力斯手里的好牌实际上并不少，但在问界 M8 之后，接下来的问界应该长什么样子，还得由赛力斯自己来拿主意。
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On September 30, the AITO New M8 kicked off pre-sales.
This is the first new AITO model to reach the pre-sale stage after Seres and Huawei adjusted their collaboration model. Under the new division of responsibilities, product definition, exterior design, brand marketing, channel retail, and service systems will all be led by Seres, with Huawei Terminal participating in enablement.
However, based on the development cycle, the exterior of this new AITO M8 was still led by the Huawei team. But in terms of operations and promotional launch, the new M8 will be Seres' first real test after taking over the baton.
At the Harmony Intelligent Mobility (Hongmeng Zhixing) launch event two days earlier, Richard Yu once again mentioned AITO. He reiterated the adjustment to the collaboration model and stated that more resources and energy would be devoted to Stelato, Xiangjie, Luxeed, and Shangjie.
That day, the Luxeed R7, S7, and Stelato V8 took the stage one after another. Had it not been for the adjustment to the collaboration model, the AITO M8 would have rightfully appeared at that launch event as well.
The new M8 now takes the stage with the familiar Huawei craftsmanship, but behind it is no longer the kind of promotional fanfare personally championed by Richard Yu.
AITO's official channels didn't even hold a launch event, going straight to a poster to announce the pre-sale price: 389,800 yuan.
What's changed in the new M8
The new M8's dimensions remain 5190mm x 1999mm x 1795mm, with a wheelbase of 3105mm. It offers five-seat and six-seat layouts, with the entire lineup using an 800V architecture.
The full-width light bar and horizontal chrome trim have been retained, while the lower front fascia has been swapped for a glossy black diamond-pattern mesh. Two new exterior colors, Sky Glass Green and Juniper Green, add a touch of freshness to this familiar silhouette.
In terms of details, the door handles have been changed to a semi-flush design, and the tail light internal light source and wheel rim styles have also been adjusted.
Moving inside, the AITO M8's triple-screen setup follows the new M9's lead, with the instrument cluster, center display, and passenger display laid out horizontally, with black bezels between the screens and along the edges narrowed. The air vents below have been slightly adjusted, making the center console look flatter.
On the seating front, the diamond-quilted pattern now extends from the seat backrests to the seat cushions and leg rests, and the soft-touch upholstery on the door panels uses matching stitching. The new Sand Brown interior pairs brown trim with light-colored seats, while the Moonlit White option uses a larger area of light tones accented with blue touches.
The six-seat version still uses a 2+2+2 layout, with newly added zero-gravity seats for both the driver and front passenger. Combined with the existing one on the right side of the second row, the entire vehicle features three zero-gravity seats.
In the five-seat version, the right side of the second row also comes with a leg rest. Official images show that when the front passenger seat is folded flat, it can connect with the right second-row seat to form a more spacious relaxation area.
Additionally, the new M8 uses rear-seat entertainment screens. Compared with the previous approach that featured projection, fixed displays offer a more conventional solution for this family-oriented cabin.
On the intelligence front, the new M8 is equipped with Huawei Qiankun (Qiankun) Intelligent Driving ADS 5, with the L3-ready architecture appearance and the next-generation omnidirectional stereo fusion perception platform as standard across all trims.
The perception hardware for this intelligent driving system uses a 896-line dual-optical-path image-grade main LiDAR, paired with three solid-state blind-spot-filling LiDAR units that cover the vehicle's sides and rear.
The new M8 still comes in both extended-range and pure-electric variants. According to MIIT filing information, the extended-range version is powered by a 1.5T range extender.
On the battery front, the extended-range version has filed for two battery options of approximately 56kWh and 75.4kWh, while the pure-electric version offers approximately 97.6kWh and 120kWh variants. The pure-electric long-range battery version has a battery range of 830km, and the top-spec extended-range version has a combined battery range of 1435km.
For comparison, the current extended-range version has a large battery of 53.4kWh, and the pure-electric version has 100kWh.
Additionally, the AITO New M8's chassis has also received an upgrade, using dual-chamber air suspension paired with dual-valve CDC dampers to balance ride comfort and body support. The ±8° rear-wheel steering makes this SUV, which is over 5 meters long, more agile when maneuvering in garages and making U-turns on narrow roads.
AITO begins its true independence
As mentioned earlier, the new M8's product definition was completed before the handover of operational control. This is still a Huawei-led vehicle, but the new M8's promotional launch has already been taken over by Seres.
That said, Seres still needs some time to adapt. Ahead of this pre-sale, the Hongmeng Zhixing official social media accounts published very little about the new M8, and AITO's own accounts also failed to generate much buzz for the pre-sale.
Skipping the launch event and directly announcing the pre-sale price is indeed more straightforward and concise. But after the adjustment to the collaboration model, the outside world is waiting to hear Seres talk about the future of AITO.
Before Seres took the lead, AITO could leverage Hongmeng Zhixing's launch events and Richard Yu's personal endorsements to showcase Huawei craftsmanship and its premium positioning to consumers. Now, Seres is beginning to explain to consumers on its own why the new M8 is worth buying, and why AITO is worth choosing.
Of course, it's still too early to draw conclusions about Seres' future.
In Seres' hands lies a complete system covering manufacturing, supply chain, and delivery, along with a large user base accumulated over time. The real needs and vehicle feedback of these users can provide valuable input for the development of AITO's next model.
Compared with the M8, which has already entered the pre-sale stage, the upcoming new M7 and M9 are where Seres truly needs to focus its efforts. Seres must leverage the experience accumulated thus far to refine the product definition of subsequent models more thoroughly.
On the technology front, AITO also has ample reserves. According to official statements, AITO remains a member of Hongmeng Zhixing, and Huawei's intelligent technologies will continue to be applied to AITO models.
Additionally, Seres holds a 10% stake in Yinwang, and Kang Bo has clearly responded to the ongoing technology, product, and supply assurance.
Despite the changes in the collaboration model, AITO still has a solid technological foundation to prepare for the next generation of vehicles.
From technology to manufacturing, Seres actually holds plenty of good cards. But after the AITO M8, what the next AITO should look like will have to be decided by Seres itself.