McLaren tests E Ink ads in its racing cars

The McLaren F1 team have placed a small E Ink display on the cockpit of its racing car, as it aims to replace the current sticker-based advertising with something more dynamic and sophisticated.

The integrator is a company called Seamless Digital. This project will enable to rotate advertisers without removing stickers, and sell smaller ad packages (i.e. you can endorse just one 'lap') which may increase revenue.

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